Welcome to my grotto, which is sort of an organized maze. The rooms are all connected yet they stand alone.
I have decided to include in this website aspects of my professional life as well as my personal life. You will be able to read my thoughts on marketing strategies, try out some of my recipes, see photos from my travels and more.
About me
If I were asked to describe in a few words, what I like doing with my time, it would probably come out like this (the order is of no importance):
Work - marketing, copywriting, communications, Internet, social media, Web 2.0, customers.
The Internet is mostly about sharing and connecting. For it is thanks to so many others, that I have connected with over the years and who keep sharing
their knowledge, that I keep learning every day.
The importance of connecting what we do online with offline interactions has led me to found the Tel Aviv Beer Tweetup, a networking event held every month in Tel Aviv, enabling people that interact online, to meet and network in person.
If you are visiting Israel and would like to meet the local social media crowd, please drop me a line and I will set up a tweetup.
Our Community
Last but not least, I would like to write a few words about our community.
Sharing has become a way of life on the Internet. We constantly share with other members of our communities. Be it knowledge, content, photos or contacts, sharing has become an important part in the creation and maintenance of online communities.
I would like to dedicate this part of the page not the wonderful communities we develop over the Internet but to the communities we physically live in. I strongly believe that it is our duty to share with our community. It is usually referred to as giving back, yet I prefer to adopt the online communities jargon in this case.
Sharing our knowledge, skills, contacts, funds or anything else we have, with our community, makes our community stronger, more prosperous and enables all its members to move forward.
I have decided to write here about The Friends of Edith Wolfson Medical Center Association. I used to volunteer in this hospital as a teenager. My dad has been volunteering there for over 15 years and is presently Chairman of the association.
The Edith Wolfson Medical Center is located in Holon, my hometown, and serves over 500,000 people from the cities of Tel Aviv-Jaffa, Holon, Bat Yam and Rishon LeZion.
